Mezcal
Advertising
Project Overview: To re-position mezcal to appeal to a higher class target market through advertisements and guerrilla marketing.
I chose to put the focus on the agave plant mezcal comes from to give it a sophisticated feel and drive it away from the 'lets get drunk' connotations that come with mezcal. The guerrilla marketing concept was an interactive coaster which features a QR code for a drink coupon to entice people to buy a shot of Delirio rather than another mezcal brand.
Marketing
Magazine ad
Bus stop ad
Guerrilla marketing - coasters