yogi tea
Packaging Branding | Packaging
Brand: Yogi Tea
Product: Tea
Reposition Goal: Re-position the brand’s image to appeal to a younger generation.
Yogi tea was re-positioned to appeal to the new, more modern generation of yogis. The logo was updated to encompass the brand’s principals through visual elements of the design. The packaging system was revitalized by minimizing the design elements with an illustrated henna graphic and bold contrasting shades of color to differentiate the tea flavors.
Logo
old logo
new logo
The updated logo (on the right) is in the shape of a lotus leaf with a crown top that has three points that represent their three guiding principals: Feel good, be good and do good.
pattern
A custom clean henna pattern modernizes the overall feel of the brand.
COLOR SYSTEM
Each type of tea has a different contrasting light and dark color to not only differentiate the type of tea but make the packaging easily stand out to a consumer.
tea box and bag
k-cup box and k-cup
